You are applying for a permanent position with a client of THoM Talent Search, not for a position with The House of Marketing.

About Our Client

D'Ieteren has become a pioneer of the mobility of the future. They offer a wide range of products and services that strive for smooth and sustainable mobility for all. What inspires them is a vision that harmonizes individual well-being with social well-being and environmental sustainability.

About THoM Talent Search

THoM Talent Search, part of The House of Marketing, assists companies in recruiting permanent marketing talent.

Job Description:

As a Marketing Automation Analyst, you will be responsible for managing and optimizing marketing campaigns. You will work closely with various teams to develop and analyze effective, tailored campaigns. Your role includes:

Data Management and Segmentation:

• Utilizing CRM and data tools (such as Databricks) to select relevant customer data for targeted campaigns.
• Developing and implementing segmentation strategies to reach specific customer and prospect groups through email campaigns, social media, and other marketing activities.

Setting Up Automated CRM Marketing Campaigns:

• Setting up and technically implementing marketing campaigns.
• Targeting audiences through detailed selections.

Campaign Analysis and Reporting:

• Monitoring and analyzing the performance of email marketing campaigns.
• Conducting A/B tests with control groups.
• Analyzing results to optimize campaign effectiveness.

Management and Processing of Campaign Data:

• Collaborating with Data and IT teams to identify and resolve issues with campaign data.
• Developing the marketing data model to ensure relevant and personalized marketing campaigns.

Cross-Functional Collaboration:

• Working closely with marketing, sales, and after-sales teams to gather insights and align campaign strategies with broader business objectives.
• Collaborating with data analysts to share best practices and innovative ideas.

Your Profile:

• Master’s degree in Business Administration, Marketing, or a related field.
• Experience in analyzing CRM campaigns, data selection, and segmentation.
• Strong knowledge of marketing principles and campaign performance indicators.
• Experience with marketing automation platforms is a plus (e.g., Salesforce Marketing Cloud).
• Analytical skills and experience/knowledge in translating data into actionable insights.
• Strong personal skills: accuracy, organizational abilities, and capability to manage projects from start to finish.
• Knowledge of SQL, HTML, and AMPscript.
• Understanding of data modeling, data cleaning, and data optimization.

Offer:

• An attractive salary package based on your experience and performance, including an annual bonus, 11 extra vacation days, meal vouchers, a pension plan, and comprehensive hospitalization and outpatient care insurance.
• Various mobility options suited to your personal situation, such as a company car, public transport subscription, bike leasing, or car leasing, available for you and your family.
• The opportunity to work efficiently from home, with a home office and internet allowance, and a complete IT package for optimal work comfort.
• Opportunities for growth and professional development through training and courses at the client’s Academy.
• A wide range of career opportunities within an organization with diverse brands and departments.